Traders cash in on KNUST graduation ceremony

    /    Jul 12, 2017   /     Ashanti, Business, NewsBreak  /    0 Comments  /    183 Views

Traders in and around the Kwame Nkrumah University of Science and Technology (KNUST) seized a graduation ceremony of the institution to make more sales.

During the  51st Congregation of the KNUST which was observed  from 4th July through to  8th July, 2017, many traders stormed the  areas around the institution’s Great Hall where the event was held with different forms of trades.

They made use of the opportunity to do some good business by mounting stands at vantage points to trade in both food and non-food items and services.

The trades included photography services, sale of books, clothing and accessories, fruit juices and pastries, noodles, khebab among others.

Speaking to Kapital business news, most of the traders  indicated their businesses were located in various parts of Kumasi but they secured stands on campus because of the congregation as they knew a lot of people will be coming paving way for a good opportunity for them to sell their goods and services.

The traders commented business had been fair but some were quick to add that in comparison to the previous years, this year had not been so profitable of which the reason was attributed to the  rainy season, technological advancement among others.

Nana Amankwah, a photographer, who has been coming year-in year-out for the institution’s congregation stated “There’s a lot of advancement in technology and so many tend to prefer soft copies of the pictures they take to hard copies. The charges for soft copies are lower than that of hard copies so the income is quite lower in comparison with previous years.” He however had high hopes the upcoming year will be a much better one.

First timers in the graduation business such as Jessica, a seamstress, who secured a stand to trade in African clothing and accessories, said she was impressed with the sales turnout despite the rains. “Business has been good so far in spite of the regular showers and rainfall during the day.” On whether she will be showing up for subsequent congregations she stated “I would be coming for subsequent congregations God willing because I am hopeful things will turn out much better.”

Another first timer who was selling fruit juices and pastries commented on how the humid conditions had affected her business. “Consumers who under normal circumstances would have bought the fruit juice with pastries only buy the pastries because they complain the weather is too cold for chilled drinks.”

In all, these traders acknowledged the congregation had given them the opportunity to make some good money though the figures were below their expectation. All the traders Kapital Business News spoke to indicated they were going to be present for subsequent congregations and were optimistic better business opportunities could come up to help boost their business.

Source: Queen Georgina Monney

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